Somerset SportArt may seem like one person with a room full of hats, but in marketing the perception isn’t always the fact. The reality is owner Susan Benson wears but one hat, one that proclaims “Executive Producer.” Drawing on the talents of a team of photographers, videographers, writers, designers and printers, Somerset SportArt designs and produces award winning marketing materials for the equestrian marketplace.
A life long horse owner, Ms. Benson’s career path has taken her “literally” all over the map. From introducing first time sponsors to the sport, to producing photo shoots at Spruce Meadows. From producing high-end catalogs to websites for international riders and three coffetable books.
The days can be challenging but never boring. With video, book and website projects in the pipeline, Susan Benson does every day what she does better than anyone else. She helps advertisers understand the equestrian market, so consumers will understand and buy their product.